SOCIAL MEDIA SLIDES//

VANS AD //

SOCIAL MEDIA SLIDES// VANS AD //

Vans social media advertisement:

This was a school assignment for a fictional client, I was tasked with creating a three slide instagram advertisement for a brand of my choosing. The dimensions were three 1080 x 1080 pixel art boards, and I opted to create an instagram story post as well.

I kept the fonts in line with the typical vans branding but decided to use turquoise and yellow instead of their usual red and black color scheme. I noticed while doing visual research that Vans advertisements don't always fall within the same color spectrum and I wanted to make something that would stand out while still being recognizable as Vans branding. The images I used for this were found on pexels and other copyright free sources. I used Photoshop and Illustrator to create these pieces

The target depgraphic for this advertisement is older teens and young adults who have an interest in skating or alternative fashion. To fit this demographic I tried to make the color scheme eye catcing and used images of models in the 18-25 age range and used lots of grunge textures to appeal to alternative communities and fit in with the existing social media branding for vans

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