Jensen’s Diner Branding:

This was a school assignment for a fictional client, I was tasked with designing a restaurant and all of its branding. I decided to brand a roadside diner.

I started by doing visual research into family diners and took note of the fonts and color palettes they used. I decided to use decorative fonts. I created a logotype and lettermark in Illustrator and then I began to apply the business system i’d made to collateral and mockups for this fictional restaurant.